CLIENT
Right to Play
Denise Rossetto, Chief Creative Officer
Todd Mackie, Chief Creative Officer
Rebecca Flaman, VP, Group Account Director
Tom Kenny, VP, Group Account Director
Anand Iyer, Art Director
Domenique Raso, Copywriter
Dena Thompson, Producer
Mark Zibert, Director
Chris Tait, Music Director
David James Findlay, Editor, Mike Nugent, Design
Marka Rankovic, Editor
Liane Thomas, Executive Producer
Cheyenne Bloomfield, Executive Producer
Tanja Harney, Producer
Hilda Pereira, Executive Producer
Eric Whipp, Colourist
Andres Kirejew, Lead VFX Artist
Bobbi Dedman, Producer
AGENCY
Denise Rossetto, Chief Creative Officer
Todd Mackie, Chief Creative Officer
Rebecca Flaman, VP, Group Account Director
Tom Kenny, VP, Group Account Director
Anand Iyer, Art Director
Domenique Raso, Copywriter
Dena Thompson, Producer, Mike Nugent, Design
Skin and Bones
Mark Zibert, Director, Liane Thomas, Executive Producer
The Assembly (Canada)
David James Findlay, Editor, Marka Rankovic, Editor
Cheyenne Bloomfield, Executive Producer
Tanja Harney, Producer
Pirate toronto
Chris Tait, Music Director,
Alter Ego
, Hilda Pereira, Executive Producer
Eric Whipp, Colourist
Andres Kirejew, Lead VFX Artist
Bobbi Dedman, Producer
SUMMARY
To grow Right to Play’s donation base, it needed more people to understand it’s work beyond its historic base of Corporate and Ultra-High Net Worth donors.
There’s a sea of sameness in child humanitarian charities. Where other charities helped children survive, Right to Play would champion children to thrive and rise up above their oppressive circumstances.
Our campaign launched on International Children’s Day. Within the first 3 months following launch, Right to Play’s website generated +42% increase in new donors and a 40% increase in average donation amount.
