CLIENT
The Canadian Real Estate Association
Lance Martin, Chief Creative Officer
Subtej Nijjar, Partner & President
Catherine Marcolin, Managing Director
Adam Thur, Art Director
Rica Eckersley, Copywriter
Jen Dark, VP, Integrated Production
Grace Lee, Integrated Producer
Kimberlee Welch, Group Account Director
Cherie Raymond, VP, Group Media Director
Samantha Marion, Associate Media Director, Glen D'Souza, Art Director
Mike Takasaki, Copywriter
Josh Day, Art Director
Caitlin Keeley, Copywriter
Alicia Outschoorn, Art Director
Alex Scott, Copywriter
Cheryl Gosling, Group Account Director
Raluca Kostovski, Account Director
Sara Spears, Account Supervisor
Beatrice Dauphinais-Bourque, Account Manager
AGENCY
Lance Martin, Chief Creative Officer
Subtej Nijjar, Partner & President
Catherine Marcolin, Managing Director
Adam Thur, Art Director
Rica Eckersley, Copywriter
Jen Dark, VP, Integrated Production
Grace Lee, Integrated Producer
Kimberlee Welch, Group Account Director, Glen D'Souza, Art Director
Mike Takasaki, Copywriter
Josh Day, Art Director
Caitlin Keeley, Copywriter
Alicia Outschoorn, Art Director
Alex Scott, Copywriter
Cheryl Gosling, Group Account Director
Raluca Kostovski, Account Director
Sara Spears, Account Supervisor
Beatrice Dauphinais-Bourque, Account Manager
UNION Media
Cherie Raymond, VP, Group Media Director
Samantha Marion, Associate Media Director,
SUMMARY
The real estate industry is ever-changing and with each year comes new marketing challenges. With the rise of DIY (Do-it-Yourself) culture, anti-commission competitors entering the market, and unpredictable external factors like housing costs and government changes, we needed to find a way to highlight the value of a REALTOR® to consumers and more importantly, convince them to use one. So, we created a campaign showing Canadians the pitfalls of going at it alone and how a REALTOR® can protect you from regretting the biggest transaction of your life.
