TJX (Canada)

Angus Tucker, Chief Creative Officer
Cher Campbell, Executive Creative Director
Robbie Percy, Associate Creative Director, Copywriter
Caroline Friesen, Associate Creative Director, Art Director
Monika Ghobrial, Broadcast Producer
Leslie Root, SVP, Marketing
Shannon Johnson, AVP, Marketing
Stephanie Podolak, Brand Manager
Pensacola ., Director, Steam Films
Danica Pardo, VFX/Online, The Vanity, Cheryl Carty, Team Lead
Zalona Caruso, Account Director
Elana Duncan, Account Supervisor
Jennifer Munoz, Sr. Strategist
Jacqueline Hodgson, Digital Producer
Celia Gibb, Marketing Supervisor
Tamara Robbins Griffith, Manager, Public Relations & Social Media
Daniella Sibellino, Social Media Marketing Supervisor
Saints Editorial, Editing
Apollo Studios, Audio

john st. *Lead Agency

Angus Tucker, Chief Creative Officer
Cher Campbell, Executive Creative Director
Robbie Percy, Associate Creative Director, Copywriter
Caroline Friesen, Associate Creative Director, Art Director
Monika Ghobrial, Broadcast Producer, Cheryl Carty, Team Lead
Zalona Caruso, Account Director
Elana Duncan, Account Supervisor
Jennifer Munoz, Sr. Strategist
Jacqueline Hodgson, Digital Producer

Steam Films

Pensacola ., Director, Steam Films,

The Vanity

Danica Pardo, VFX/Online, The Vanity,

Saints Editorial

, Saints Editorial, Editing

Apollo Studio

Apollo Studios, Audio

#OfflineShopping reframed a perceived shortcoming (no e-commerce) into a strength. Using online shopping as the foil, we showed consumers that the only way to guarantee you’re getting exactly what you paid for, and on time, is to shop for it in person. Only TJX stores had fresh inventory arriving up until Christmas, with zero e-commerce, meaning that no other retailer could talk this way without undercutting their own online business. Hitting 2X our objective to lift foot traffic, and achieving record-breaking holiday awareness scores, #Offlineshopping was a true retail innovation.