CLIENT
Kraft Heinz
Aaron Starkman, Creative Director
Mike Dubrick, Creative Director
Zachary Bautista, Art Director
Andrew Chhour, Writer
Sean McDonald, Head of Strategy
Julian Morgan, Strategist
Alex Butt, Broadcast Producer
Alina Prussky, Broadcast Producer
Matt Atkinson, Director
Kai De Bruyn Kops, Account Director, Robert Lyte, Director of photography
Jackson Parrell, Director of photography
Taylor Zeller-Newman (Crimson Fish), Editor
Jeff Pangman, Line Producer
Marco Polsinelli, On-Line
Roslyn Di Sisto (Nice Shoes), Grading
Julian Rudd (Vapor RMW), Audio Engineer
Ted Rosnick (Vapor RMW), Composer
AGENCY
Aaron Starkman, Creative Director
Mike Dubrick, Creative Director
Zachary Bautista, Art Director
Andrew Chhour, Writer
Sean McDonald, Head of Strategy
Julian Morgan, Strategist
Alex Butt, Broadcast Producer
Alina Prussky, Broadcast Producer
Kai De Bruyn Kops, Account Director, Taylor Zeller-Newman (Crimson Fish), Editor
Jeff Pangman, Line Producer
Julian Rudd (Vapor RMW), Audio Engineer
Ted Rosnick (Vapor RMW), Composer
Starcom
Fort York VFX
Marco Polsinelli, On-Line
Roslyn Di Sisto (Nice Shoes), Grading
Citizen Relations
Steam Films
Matt Atkinson, Director, Robert Lyte, Director of photography
Jackson Parrell, Director of photography
SUMMARY
CRAVE Frozen Meals filled a gap within the frozen food category and finally gave consumers something they were looking for: a convenient meal that was made with quality ingredients and actually tasted good. It provided them with an offering that no other competitor within the category could, thus injecting new life to the freezer aisle.