CLIENT
Government of Ontario
Aaron Starkman, Executive Creative Director
Christina Yu, Creative Director
Mike Dubrick, Creative Director
Zachary Bautista, Art Director
Andrew Chhour, Writer
Jake Lim, Designer
Sean McDonald, Head of Strategy
Sarah Riedlinger, Account Director
Jennifer van der Valk, Managing Director, Marketing and Digital Strategy
Mike Semansky, Director of Communications, Shelby Spigelman, Head of Production
Heather Blom, Broadcast Producer
Megan Christopher, Account Manager
Mark Zibert, Director / Director of Photography
Rita Popielak, Line Producer
Graham Chisholm, Editor
Shauna Dowie, Assistant Editor
Sean Cochrane (The Vanity), On-Line
Wade Odlum (Alter Ego), Colourist
AGENCY
Aaron Starkman, Executive Creative Director
Christina Yu, Creative Director
Mike Dubrick, Creative Director
Zachary Bautista, Art Director
Andrew Chhour, Writer
Jake Lim, Designer
Sean McDonald, Head of Strategy
Sarah Riedlinger, Account Director, Shelby Spigelman, Head of Production
Heather Blom, Broadcast Producer
Megan Christopher, Account Manager
Sean Cochrane (The Vanity), On-Line
Wade Odlum (Alter Ego), Colourist
PHD Canada
Scouts Honour
Mark Zibert, Director / Director of Photography
Rita Popielak, Line Producer
Married to Giants
, Graham Chisholm, Editor
Shauna Dowie, Assistant Editor
Grayson Matthews
SUMMARY
Our “win at all costs” sports marketing culture pushes young athletes to power through head injuries. So when the Ontario Government wanted to launch a concussion awareness campaign, set out to change perceptions with a sports marketing campaign of our own that takes on those classic conventions head-on.
