Delivery Systems & Products

Overnight delivery, package tracking, international service.

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2018 SILVER

Maestro Beef & Cheddar

The Maestro launch campaign is a case of brand release to a new level without rebranding and re-positioning. This is a revolution without a revolution. We managed to connect PREMIUM and McDONALD'S. This campaign has several levels of efficiency. 1 The launch of the premium platform is an important strategic step that has allowed the business to expand, due to the new segment. 2 The creative idea has given the opportunity not only to bring information about the novelty, but also improved the perception of the brand as a whole. 3 This launch and its implementation have allowed McDonald's to stay in the trend and compete with the hipsters' institutions.

Brand: McDonald's®
Client: McDonald’s Ukraine
Agency: TBWA\Ukraine
Language: English