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PROGRAM
1995 BRONZE
McDonald's NBA/MVP Collector Cups
* Integrate brand imagery from popular "Nothing But Net" advertising. * Achieve marketing objectives of increasing EVM and Super-Sizing volume. * Offer consumers one of 6 FREE Collector Cups and Fry Boxes with purchase of Super-Sized Extra Value Meal. * Leverage NBA Most Valuable Players to create excitement; Michael Jordan, Larry Bird and Charles Barkley to lead the effort.
Brand:
McDonald's
Client:
McDonald's Corporation
Agency:
Leo Burnett USA
Language:
English
1994 GOLD
FINALISTS
iRobot
iRobot OS – Situation Roomb
Ariel
Ariel Kare Ga Possible
Ariel
Ariel Blue Blue
