Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
Adidas basketball was building on momentum when they signed reigning NBA MVP Derrick Rose to a 14-year, $250MM signature footwear and apparel deal. Adidas had aggressive sales and engagement goals for Roses signature shoe launch when the unthinkable happened. Rose suffered a devastating injury that would keep him out the following season. Rather than shift their focus elsewhere like other performance brands would have done, adidas turned the spotlight on their fallen star. #TheReturn inspired people to team with Rose and support him on his journey back to the court.
Cole Haan needed to grow their business by driving reappraisal with a younger target. In Fall 2012, a new product, the Chelsea Pump was launching during fashion week in NYC. This pump was made for an on the move lifestyle with Nike technology inside. Our local #DontGoHome campaign gave young New Yorkers encouragement and experiences to keep moving all through the night, supported by the Chelsea Pump. In all, we drove sales +36% to plan and gained 43,766,790 impressions, showing we found a role in our new targets lives.
Brand: Cole Haan
Client: Cole Haan
Agency: Bartle Bogle Hegarty
After a 5-year hiatus, adidas basketball was launching signature shoes for their two biggest athletes. Unfortunately, the largest character in basketball, LeBron James, was on everyones mind. It was clear that, if we wanted to sell shoes, we needed a larger-than-life character of our own. So we created one. Enter Slim Chin, a proponent of all things fast. Next thing you know, the world embraced his sales pitch: Fast Dont Lie. In the end, a five-foot-three, fictional character, towered over a king and adidas stole the throne of signature shoes.
Brand: adidas Basketball
Client: adidas America, Inc.