Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.



Seven Brand "What are We Gonna Wear" Smart Apparel Launch Communication Campaign

Brand: Seven
Client: Seven
Agency: Lintas Beijing

Converse. The Chuck Taylor All Star II Launch.

The Chuck Taylor All Star is an icon: a 98-year old beacon of creative culture. In birthing its follow up, the Chuck II, the pressure was on from all sides. Consumers repeatedly told us not to f**k up the Chuck, the business demanded innovation for growth and customers clamored for a new sales story. By taking inspiration from movie sequel launches teasing the II with an iconic PR-driven reveal we debuted Chuck II with high-impact messaging that drove comprehension of the comfort benefit, fueled incredible demand, avoided backlash and sold out on in 1 week.

Brand: Converse
Client: Converse
Agency: Anomaly

I DO-Anniversary celebration

Brand: I DO
Agency: Ogilvy & Mather Beijing

2019_uk_2019_e-356-272_hero_1 adidas adidas x London – Created by Londoners, for Londoners
2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance

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