Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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I DO-Anniversary celebration


Brand: I DO
Client: HIERSUN
Agency: Ogilvy & Mather Beijing

Levi’s 501 "We Are Original" Campaign


Brand: Levi’s
Client: Levi's
Agency: FCB Shanghai

#ImNoAngel

Lane Bryant had lost relevance with its consumer segment. As more fashionable competitors entered the category, Lane Bryant needed to find a way to get on the radar of the plus size woman. By championing the plus size woman, not as society saw her, but as she saw herself beautiful, sexy, unapologetic we ignited a conversation to redefine sexy and reclaim brand leadership. The impact of #ImNoAngel was tremendous: 15.3 billion media impressions, 58% increase in unaided brand awareness and 20% increase in new customers.


Brand: Lane Bryant
Client: Lane Bryant
Agency: Laird+Partners

2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
2018_cn_2018_147_hero_1 adidas Running adidas Running "HIT THIS GROUND RUNNING"
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