Fashion
Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
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PROGRAM
1990 GOLD
The Lady Prefers Hanes
"The Lady Prefers Hanes" campaign for Hanes Hosiery was developed first to modernize the Hanes name and image, and second to grow awareness and trial of Hanes. Through a successful and long-running prior campaign ("Gentlemen Prefer Hanes"), Hanes business had grown but Hanes retained a somewhat stodgy, old fashioned image.
Brand:
Hanes
Client:
Hanes Hosiery, Inc.
Agency:
Saatchi & Saatchi
1990 SILVER
Toddler University
To position Toddler University as the smartest choice within the category because TU engineers shoes specifically for kids- offering the prime combination of technological superiority, customized fit, and unique styling. Also, to generate awareness and interest in the new company and depict Toddler University as a major player in the market.
Brand:
Toddler University
Client:
Toddler U, Inc.
Agency:
Angotti, Thomas, Hedge, Inc.
FINALISTS
Ostin
Style in 90 seconds
New Balance
Everyday Performance
adidas Running
adidas Running "HIT THIS GROUND RUNNING"
