Fashion
Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
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PROGRAM
1990 GOLD
The Lady Prefers Hanes
"The Lady Prefers Hanes" campaign for Hanes Hosiery was developed first to modernize the Hanes name and image, and second to grow awareness and trial of Hanes. Through a successful and long-running prior campaign ("Gentlemen Prefer Hanes"), Hanes business had grown but Hanes retained a somewhat stodgy, old fashioned image.
Brand:
Hanes
Client:
Hanes Hosiery, Inc.
Agency:
Saatchi & Saatchi
FINALISTS
adidas
adidas x London – Created by Londoners, for Londoners
Ostin
Style in 90 seconds
New Balance
Everyday Performance
