Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
The Lady Prefers Hanes
"The Lady Prefers Hanes" campaign for Hanes Hosiery was developed first to modernize the Hanes name and image, and second to grow awareness and trial of Hanes. Through a successful and long-running prior campaign ("Gentlemen Prefer Hanes"), Hanes business had grown but Hanes retained a somewhat stodgy, old fashioned image.
Client: Hanes Hosiery, Inc.
Agency: Saatchi & Saatchi