Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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Back to School '92


Brand: Lee
Client: The Lee Co.
Agency: Fallon-McElligott

The Lady Prefers Hanes

"The Lady Prefers Hanes" campaign for Hanes Hosiery was developed first to modernize the Hanes name and image, and second to grow awareness and trial of Hanes. Through a successful and long-running prior campaign ("Gentlemen Prefer Hanes"), Hanes business had grown but Hanes retained a somewhat stodgy, old fashioned image.


Brand: Hanes
Client: Hanes Hosiery, Inc.
Agency: Saatchi & Saatchi

Toddler University

To position Toddler University as the smartest choice within the category because TU engineers shoes specifically for kids- offering the prime combination of technological superiority, customized fit, and unique styling. Also, to generate awareness and interest in the new company and depict Toddler University as a major player in the market.


Brand: Toddler University
Client: Toddler U, Inc.
Agency: Angotti, Thomas, Hedge, Inc.

2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
2018_cn_2018_147_hero_1 adidas Running adidas Running "HIT THIS GROUND RUNNING"
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