Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
Cap'n Crunch Kid Control
Cap'n Crunch cereal needed to reverse declines and find meaning for today's kids in a stale, aging equity. Four core strategic tenants were identified to deliver advertising that leverages the strengths of historic equities yet contemporarizes the brand and creates a stronger dialogue with today's kids. The strategy created is flexible enough to accommodate advertising for multiple flavors and allow executional freshness, yet requires enough consistencies to seed specific brand-wide equities. The result is advertising that connects with kids on both an emotional and visceral level.
Brand: Cap'n Crunch Cereal
Client: Quaker Oats Company
Agency: Bayer Bess Vanderwarker