Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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Cap'n Crunch Kid Control

Cap'n Crunch cereal needed to reverse declines and find meaning for today's kids in a stale, aging equity. Four core strategic tenants were identified to deliver advertising that leverages the strengths of historic equities yet contemporarizes the brand and creates a stronger dialogue with today's kids. The strategy created is flexible enough to accommodate advertising for multiple flavors and allow executional freshness, yet requires enough consistencies to seed specific brand-wide equities. The result is advertising that connects with kids on both an emotional and visceral level.


Brand: Cap'n Crunch Cereal
Client: Quaker Oats Company
Agency: Bayer Bess Vanderwarker

Big Bacon Classic Introduction


Brand: Wendy's
Client: Wendy's International, Inc.
Agency: Backer Spielvogel Bates, Inc.

Basics By Armani


Brand: A/X Armani Exchange
Client: Giorgio Armani
Agency: Weiss, Whitten, Carroll, Stagliano, Inc.

2019_uk_2019_e-356-272_hero_1 adidas adidas x London – Created by Londoners, for Londoners
2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
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