Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.

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Artifacts

The Rockport {Proof} campaign significantly increased retailer ordering of Rockport shoes prior to the launch, up 18% and a record breaking $100 million vs. previous year's sales in a flat markets. Consumers interest to tell their own {Proof} story dramatically increased each week of the campaign. Consumer phone calls to rockport averaged a 35% increase.


Brand: Rockport
Client: The Rockport Company
Agency: Leo Burnett USA

Sheer Without Fear

To address women's concern with the frailty of sheer history hosiery, Hanes introduced Resilience, a brand which could last three times longer than other pantyhose. In doing so, Hanes was able to exceed projected sales results within a short period of time.


Brand: Hanes
Client: Hanes Hosiery, Inc.
Agency: Saatchi & Saatchi

Get Real

Carter Wallace maintains share dominance - and even grows a bit - despite competitive onslaught and decreased public health interest in condoms. Carter Wallace was able to maintain its share dominance in the condom category despite several new introductions from competitors and decreased public interest in AIDS. Trojans have expanded advertising venues for the category, enabling the brand to continue its lead. In addition, a successful price brand launch has stemmed competition.


Brand: Trojans
Client: Carter Wallace
Agency: Bates USA

2019_uk_2019_e-356-272_hero_1 adidas adidas x London – Created by Londoners, for Londoners
2018_ru_2018_821_hero_1 Ostin Style in 90 seconds
2018_na_2018_e-2624-703_hero_1 New Balance Everyday Performance
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