Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2021 BRONZE

Make It Canadian

Canada was one of the only countries in the world whose most consumed beer was an import, meaning come Canada Day, Canadians would be drinking an American beer. That’s why Molson Canadian made The Most Canadian Case Ever: a case of beer filled with Canadian competitors from over 40 brewers, encouraging citizens to drink Canadian. During campaign period, volume of domestic beer climbed 19%, share of Canadian beer consumption increased 2%, sales of Molson Canadian increased 11%, and we closed the share gap with Budweiser by 7 points.

Brand: Molson Canadian
Client: Molson Coors Beverage Company
Agency: Rethink
Language: English

2021 BRONZE

Shockingly Responsible

To younger drinkers (21-34) who’d missed out the brand’s heyday in the 90s and 2000s, Absolut was just another party vodka on the shelf. But, appealing directly to this generation’s increasingly responsible drinking habits, we turned “Drink Responsibly” from a generic industry disclaimer to a GenZ aspiration for social good. By getting the audience to notice and connect with Absolut vodka in this way, we turned around years of consecutive volume decline into a turnaround year of 10% volume growth.

Brand: Absolut
Client: Pernod Ricard
Agency: BBH APAC
Language: English

2020 GRAND

Ostajemo di smo

Kampanja "Ostajemo di smo" je kroz priču o dolasku Slavena na naše prostore prikazala domoljublje na humorističan način. Izazvala je veliki broj pozitivnih komentara i citiranja u javnosti, a samoj Žuji je pomogla u jačanju brenda i povećanju volumena prodaje na sve kompetitivnijem pivskom tržištu.

Brand: Ožujsko beer
Client: Zagrebačka pivovara
Agency: BBDO Zagreb
Language: Croatian