Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2020 SILVER
I'm Drinking it For You
Low-carb beers offer a distinct functional benefit – lower carbs. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. A love song to be exact. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love.
Brand:
DB Export
Client:
DB Breweries
Agency:
Colenso BBDO
Language:
English
2020 BRONZE
Probably The Best Football Beer
The FIFA World Cup is often dominated by wealthy brands that were always part of the sponsorship panel. It was during the 2018 FIFA World Cup that Carlsberg decided to bring it back to those who have pure passion for the game – the fans, and allowed them to be a step closer and join the craze of the tournament. With that, Carlsberg emerged victorious – securing the top spot as the brand most associated with the tournament here in Malaysia and recorded 51% increase in sales during campaign period.
Brand:
Carlsberg
Client:
Carlsberg Brewery Malaysia
Agency:
Geometry Global
Language:
English
2020 BRONZE
Victory Fridge
We activated Bud Light’s long-standing NFL sponsorship among skeptical, hard-to-impress fans in a massive, meaningful way, with the product at the forefront, and celebrated the Cleveland Browns' long-awaited first win. Bud Light created the Victory Fridge – Instagram-worthy, bright orange and electric blue refrigerators, stocked with limited-edition Browns-themed Bud Lights, and sealed with smart-tech electronic locks. We promised fans that the Wi-Fi-enabled locks would simultaneously drop in bars citywide when the Browns won their first game of the 2018 season, giving thousands of fans free, celebratory Bud Lights.
Brand:
AB InBev
Client:
AB InBev
Agency:
Weber Shandwick
Language:
English
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
