Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST
Lipton Alarm
Lipton Unilever Magna Egypt Video-player See Details ►
2017 FINALIST
Navara Abou Azzeiz
Nissan Navara Pick-Up Nissan Middle East OMD Video-player See Details ►
2017 FINALIST
The Car You Never Expected
Chevrolet General Motors Carat MENA Video-player See Details ►
2017 FINALIST
The First Ever Soap Dress inspired by Lux fragrances
Lux Unilever Wunderman MENA Video-player See Details ►
2017 FINALIST
Analog
American Greetings American Greetings MullenLowe Mediahub U.S. Video-player See Details ►
2016 SILVER
Night At The Conan Studio
Airbnb Airbnb Starcom Video-player See Details ►
2016 FINALIST
The Power of Music to End Smoking
Truth Initiative Truth Initiative Media Assembly Video-player See Details ►
2016 FINALIST
Smell My Neck
Prestige Procter & Gamble Starcom Video-player See Details ►
2014 SILVER
Helping Women Combat Everyday Stress
Secret Clinical Strength Procter & Gamble Starcom MediaVest Group Video-player See Details ►
2014 FINALIST
We All Just Love to Play
Kellogg's Frosted Flakes The Kellogg Company Starcom MediaVest Group Video-player New-pdf-icon See Details ►