Media Content Partnerships

This category focuses on efforts based on partnerships between a brand and a media owner/platform to create and activate original media content beyond traditional advertising. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 GOLD
Australia's worst serial killer
The Heart Foundation Australia The Heart Foundation Australia News Corp Australia Video-player New-pdf-icon See Details ►
2019 BRONZE
One Million Acts of Good
Cheerios General Mills Mindshare Video-player New-pdf-icon See Details ►
2019 FINALIST
The Zero Filter Awards
BMW BMW of North America Universal McCann Video-player New-pdf-icon See Details ►
2018 SILVER
Made Possible By Melbourne
University of Melbourne University of Melbourne McCann Melbourne Video-player See Details ►
2018 BRONZE
Dance with McNuggets
McDonald's Prospect Hospitality Co.,Ltd. Popcorn Digital Information Co., Ltd. Video-player See Details ►
2018 BRONZE
Helsana / Engagement Stiftung Theodora
Helsana Helsana Versicherungen AG FCB Zürich See Details ►
2018 FINALIST
Reinventing the Athlete Tour
Nike NIke Mindshare China Video-player See Details ►
2018 FINALIST
Weil wir Cars lieben.
Allianz Deutschland Allianz Deutschland MediaCom Agentur für Media-Beratung See Details ►
2018 FINALIST
OPEL x GNTM – first auf dem second Screen.
Opel ADAM Opel Automobile MRM//McCANN See Details ►
2018 FINALIST
Xiaoming’s IP Cooperation with QQFamily
Classmate Xiaoming Uni-President UM Video-player See Details ►