Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 BRONZE
A marketing campaign based on the sleep-scene for Sulwhasoo
Sulwhasoo Sulwhasoo Xiaomi Video-player See Details ►
2017 BRONZE
Releasing A Love Story that Sells Itself
Extra Gum Mars/Wrigley Energy BBDO Video-player See Details ►
2017 FINALIST
"Bloody Idiots and Ratbags" do it again for Lamb
Meat & Livestock Australia Meat & Livestock Australia The Monkeys Video-player New-pdf-icon See Details ►
2017 FINALIST
Hungerithm: The angrier the Internet, the cheaper the Snickers
Snickers Mars Australia Clemenger BBDO Video-player New-pdf-icon See Details ►
2017 FINALIST
23 shades, 23 stories
True Match L'Oreal Paris McCann London Video-player New-pdf-icon See Details ►
2017 FINALIST
GUESTHOUSE FRANCE
Korean Air Korean Air HS Ad Video-player New-pdf-icon See Details ►
2017 FINALIST
Influencer Strategy 2015-2016
Fanta Coca-Cola Coca-Cola Video-player New-pdf-icon See Details ►
2017 FINALIST
OrangeAid - Back to School
NTUC Income INCOME BBH Asia Pacific Video-player New-pdf-icon See Details ►
2017 FINALIST
START RETIRING
NTUC Income INCOME BBH Asia Pacific Video-player New-pdf-icon See Details ►
2017 FINALIST
Year With Uber
Uber Uber R/GA Singapore Video-player New-pdf-icon See Details ►