Media Idea
The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
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PROGRAM
YEAR
YEAR
AWARD
CASE TITLE
BRAND
CLIENT
AGENCY
2016
FINALIST
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First-ever Reality Show of Ads "Along The Way, Now Is Good"
adidas neo
Adidas China
Arkr Digital

2016
FINALIST
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Herbalife: Customized Internet Show with IQIYI "Running Calorie"
Herbalife
Herbalife
Optimedia

2016
FINALIST
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SK-II "Marriage Market Takeover" Media Communication
SK-II
P&G China
DeVries Global

2016
FINALIST
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Come on, EOS M with me
EOS M
Canon China
Beijing Dentsu Advertising Co., Ltd

2016
FINALIST
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Tencent Online Game “We Fire”-Kris Wu H5 Fan Marketing
Tencent Online Game “We Fire”
Tencent
BlueFocus Digital

2016
FINALIST
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Making Confidence Real for Men, Virtually
Gillette
P&G China
BBDO and Proximity China
