Topical Marketing

This category reconizes cases that effectively leveraged immediate relevance, interest or importance via a targeted marketing/PR strategy around current events (e.g. elections, World Cup, Olympics, economics, etc.)

2019 BRONZE

La Marca Que Tuvo Un Debut Soñado En El Mundial

Debutar en el fútbol no es fácil, y este era el debut de Bancolombia en un mundial como patrocinador de la selección. El banco entraba a un terreno con jugadores de mucha experiencia, Davivienda y Grupo Aval. Utilizando el fútbol como analogía de vida para los colombianos, demostramos que con cada gol histórico de la selección aprendimos a quitarnos los complejos y a ser más seguros. Con esta jugada tuvimos un debut soñado convirtiéndonos en el banco más reconocido del mundial.

Brand: BANCOLOMBIA
Client: Bancolombia
Agency: SANCHO BBDO
Language: Spanish

2019 BRONZE

Coca Cola and Football

We took over the football conversation across touchpoints keeping the biggest challenge in check; Pakistan did not have a football team and additionally Pakistan Football Federation (PFF) was suspended. Coca-Cola made every football moment special for football fans starting from bringing the Trophy to Pakistan for the first time and activating the stadiums in the international arena, driving brand love and consumption.

Brand: Coca-Cola
Client: the coca cola Company
Agency: Starcom Brainchild Communications
Language: English

2019 BRONZE

FIFA World Cup Trophy Tour by Coca-Cola

How to accelerate business and increase trust among target audiences with the help of one project? FIFA World Cup™ Trophy Tour by Coca-Cola gave a potential opportunity to every third Russian to see the legendary trophy live and get ready for the 2018 FIFA World Cup™. Within 123 days, the project engaged the President of Russia and 20 heads of regions, over 700,000 consumers, key customers and over 9,000 the Coca-Cola System employees. But what matters most is that it left a long-term positive social legacy.

Brand: CocaCola
Client: CocaCola Soft Drink Consulting LLC
Agency: Action
Language: English, Russian

FINALISTS

McDonald's Zalmi Deal McDonald's Zalmi Deal

Sensodyne Owning cricket with Sensodyne

Sunsilk Pakistan Sunsilk Wedding Diaries 2.0