Positive Change - Social Good - Diversity, Equity & Inclusion

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2022 GOLD

Listen to your Heart

Samsung’s Wearables (noise-cancelling Buds2 and Watch4 with heartrate monitor) needed to position themselves against a dominant competitor. Based on the approach to go beyond fitness, a Test Lab was conceived based on the insight that what we hear triggers our heart. All were invited with four special individuals experiencing the eco-system of Buds2 + Watch4 in a most personal manner. Total views: 3,066,450. Engagement: 957,842. Sales: Up 148%.

Brand: Galaxy Buds2 and Watch4
Client: Samsung Singapore
Agency: Cheil Singapore
Language: English

2022 GOLD

Widen the Screen

As a corporate citizen and one of the largest advertisers, P&G has the responsibility to tell stories that are meaningful, equitable and authentic. When it came to Black stories, there was a fundamental failure in industry behavior on and behind the screen. P&G created “Widen the Screen”, an expansive content creation, talent development, and partnership platform that celebrated creativity and enabled Black creators to share the full richness of Black life. The results: changing industry status quo and broadening the images we see, voices we hear, and stories we tell.

Brand: P&G
Client: Procter & Gamble
Agency: Grey New York
Language: English

2022 BRONZE

Space to Belong: Supporting Inclusive Spaces in Recovery

For spaces that serve LGBTQ+ communities, the pandemic’s effects weren’t just economic: People were isolated from the spaces they rely on for belonging, strength and community. Google set out to put their allyship into action, supporting queer spaces on the road to recovery with grants; tools in Google Maps and Search to help people discover safe, welcoming businesses; and documentary work designed to celebrate the magic these spaces bring and drive business. The campaign delivered on Google’s commitment to build for everyone and drove new adoption of LGBTQ-friendly business tools.

Brand: Google
Client: Google .
Agency: Google Brand Studio
Language: English