Customer Experience / Marketing Innovation Solutions
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Small Business Drive
How do you sell a car built for urban exploration in a city where there's little left to explore? Lexus needed to launch the UX — a tiny SUV built for urban exploration. But the world's most expensive property market pushed interesting places to the brink. 'Small Business Drive' connected drivers craving to explore with small businesses waiting for discovery. A personalised test-drive drove prospects to hidden gems that matched interests. The innovation put Lexus into a top 3 market position and was opened up for other brands to join.
Brand:
UX
Client:
Inchcape Group
Agency:
TBWA Hong Kong
Language:
English
FINALISTS
URBANOVA
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