Business/Product/Service Innovation / Marketing Innovation Solutions

yuu Rewards Club Launch

The retail giant’s new digital-first rewards club is poised to become the most powerful rewards app in Hong Kong, while also marking the first time it connects all its brands, over 2,000 outlets, under a digital platform. The App has got Hongkongers covered on a daily basis when it comes to meeting their everyday needs. Through this multi-channel, integrated and effective campaign, we have created a unique and memorable brand name with millions of Hongkongers from all walks of lives taking action to engage with yuu brand and our Partners.

Brand: yuu Rewards Launch
Client: Dairy Farm International Holdings
Agency: M&C Saatchi Spencer
Language: English