Performance Marketing

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2021 BRONZE

X-Terra: Bond wherever you go

The ‘Bond wherever you go’ campaign successfully repositioned the Nissan X-Terra, a name synonymous with extreme off-roading to a car suitable for young families, effectively changing perceptions that people had held for years. Tapping into the cultural zeitgeist of space exploration and redefining notions of a family, we created an ‘out of this world’ integrated campaign that brought futuristic imaginations of extraordinary family adventures to life. The campaign generated in 78% higher leads than planned, resulting in 11% market share in a span of just 4 months.

Brand: Nissan
Client: Nissan
Agency: TBWA/RAAD
Language: English

2021 BRONZE

Chasing Sunscreen Shoppers during an unprecedented Summer.

The sunscreen season looked a lot different in 2020. As southern and western states were warming up in April, lockdown orders went into effect. The need for sunscreen was waning, and, in-store shopping was not an option. For Neutrogena, this was a crisis, as this category relied on early success. We leveraged search and eCommerce insights to find new ways to engage users that had switched to online consideration & shopping. As a result, digital ROIs across search, eCommerce & social improved over 75%, and, Amazon delivered 72% sales growth.

Brand: Neutrogena
Client: Johnson & Johnson
Agency: Reprise Digital
Language: English