Performance Marketing

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2022 BRONZE

“now. that’s better.” campaign launch

Telehealth provider MDLIVE needed to reclaim the high utilization that came – and subsided – with the pandemic spike in usage in March/April 2020. A goal of hitting 150,000 visits per month while reducing Cost Per Consult from $20 to $15/visit. With media and messaging targeted to the highest-value audience, we launched our “now. that’s better.” campaign on June 1, 2021. By August 31, we outperformed objectives – achieving our first month with 150,000+ visits in 16 months, while reducing Cost Per Consult by 40% to $12/visit.

Brand: MDLIVE
Client: MDLIVE
Agency: Partners + Napier
Language: English

2021 BRONZE

Crecimiento de la educación virtual 2021

El 2020 cambió al mundo, la educación se vio afectada por las nuevas restricciones y para el ingreso de enero 2021 necesitamos superar los resultados alcanzados en el año anterior y suplir el vacío que dejaba no poder estudiar presencialmente, apostando a un crecimiento del 28% en matriculas del canal digital. Trabajamos por un objetivo de 4167 leads para conseguir 585 matriculas. Gracias al performance y estrategia innovadora de optimización de campañas, cumplimos en un 128% en leads y logramos 702 matriculas, creciendo en un 53.6% vs el año anterior.

Brand: Carreras Virtuales 2021
Client: Universidad San Marcos
Agency: Ilumno Colombia
Language: Spanish

2021 BRONZE

Patrol Conquer Everywhere

With the ‘Conquer Everywhere’ campaign, we successfully expanded Nissan Patrol’s brand appeal in the GCC region beyond a rugged desert warrior by engaging the customers throughout their journey from awareness, consideration to conversion. We created a data driven integrated campaign that included more than 13 different video assets & over 600 personalized ads to connect with the rational and emotional needs of multiple target segments. The campaign resulted in 13% higher sales, 16% higher leads at 41% lower cost and made Patrol the leader in the large SUV category.

Brand: Nissan
Client: Nissan
Agency: TBWA/RAAD
Language: English