Performance Marketing

FILTER BY:

PROGRAM

2022 SILVER

Complimentary Access

CRM

To help people who sincerely want to quit smoking but are weary of getting involved help from others, Tobacco Free Florida (TFF) create a tool that lends them the support they need in a private, low-key medium: CRM. Through the CRM Quit Buddy program (and with no paid media), TFF was able to fill the long unaddressed void between quitting totally alone and its more involved formal services, leading to 78% higher quitting success than its other services, as well as enrollment and engagement at double the industry benchmarks.

Brand: Tobacco Free Florida
Client: Tobacco Free Florida
Agency: ALMA DDB.
Language: English

2022 SILVER

From promotion to temptation

When someone wants to order food, probably they open Talabat or Deliveroo on their phone. KFC wanted to change that, and needed to move away from aggregators through driving downloads, traffic and sales from its app. We knew for us to succeed, we need to

Brand: KFC
Client: KFC - YUM
Agency: TBWA/RAAD
Language: English

2022 BRONZE

Data-driven effectiveness

This case is unlike any other automotive case. Because it’s not about a successful new car launch or increase in sales, the typical measures of effectiveness in this category. This case is about how Nissan, a leading car brand, used the power of data-dri

Brand: Nissan Motor Company
Client: Nissan AMIO
Agency: TBWA/RAAD
Language: English