Marketing Disruptors - Services
This award honors efforts that grew their business / brand by changing the marketing model in ways that drive the industry forward.
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2022 BRONZE
FIRST-EVER ONLINE USED CAR GALA
Suzuki Pakistan is the only automotive brand conducting Used Car Gala for the past 8 years. Now it has become the first automobile manufacturing brand in the country to sell Used Cars online. Our efforts to promote the Used Car Gala Online resulted in 96,407 website visitors and 259 successful conversions. We were also able to attract 1,625 visitors towards Suzuki’s dealerships across Pakistan and received 3,808 online chat queries.
Brand:
SUZUKI USED CAR GALA
Client:
Suzuki Pakistan
Agency:
Synite Digital (Pakistan)
Language:
English
2021 GOLD
Moldy Whopper
The fast food industry’s reputation is built on artificiality. Over the last five years, Burger King had been working hard to shatter this perception, ridding our food of artificial sources. By 2020, we'd finally achieved a 100% real version of the Whopper. To break from the industry’s bad reputation, we’d confront people with something undeniable: REAL food shouldn’t last forever. Moldy Whopper did just that, breaking all the rules in food advertising. Our bold move paid off: Quality ingredient perception: +26% Visitation consideration: +22.8% Whopper sales: +14% Total impressions: 2.9B
Brand:
Burger King
Client:
Restaurant Brands International
Agency:
INGO Stockholm
Language:
English
2021 SILVER
unliMINTed
We set out to disrupt the wireless industry yet again by launching the lowest monthly price for an unlimited plan, then convincing new unlimited customers who weren’t using much data, that they didn’t really need to pay for unlimited. Our campaign resulted in a 27% lift in brand awareness and a 36% increase in plan sales. Suggesting customers trade down to a lower data plan to save money, contributed to a 17.9% boost in our Net Promoter Score.
Brand:
Mint Mobile
Client:
Mint Mobile
Agency:
Maximum Effort
Language:
English
FINALISTS
Knorr Instant Noodles
BillaGram
U.S. Army
What's Your Warrior?
TodaysMilitary.com
Their Tomorrow
