Marketing Disruptors - Services
This award honors efforts that grew their business / brand by changing the marketing model in ways that drive the industry forward.
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PROGRAM
2023 GOLD
2023 GOLD
Cricket T20 WorldCup
Daraz increased buyer conversion from 6.5% to 11%. To date, Daraz 11.11 Sale of Nov’21 is the biggest, most successful sale of Pakistan because of the participation of 14 banks, 15 logistic partners (domestic + nationwide), 200+ brands, and 36000+ sellers, resulting in 6.2million number of items sold and Pakistanis saving 470 million rupees in discounts.
Brand:
Live Streaming
Client:
Daraz
Agency:
Daraz
Language:
English
2023 BRONZE
What a Delivery!
Cricket is one of the biggest passion points for Pakistanis, and within cricket, PSL is the biggest event. We wanted to leverage the event and the love our nation has for cricket, by launching an all-rounder campaign. We collaborated with two-time champions, Islamabad United. The campaign was a huge success, we achieved an 11% increase in top-of-mind and a 15% increase in sessions. This helped us achieve an 18% increase in sales.
Brand:
FoodPanda
Client:
foodpanda Pakistan – Delivery Hero
Agency:
Ogilvy Pakistan
Language:
English
FINALISTS
Knorr Instant Noodles
BillaGram
U.S. Army
What's Your Warrior?
TodaysMilitary.com
Their Tomorrow
