Gaming & E-Sports

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2022 BRONZE

Game Like Henedy - PUBG MOBILE

PUBG MOBILE’s summer celebrity partnership campaign with one of most-loved celebrities in the Arab world, Mohammad Henedy brought humor and positivity to our community of players across the region, especially Egypt, and showcased the true essen

Brand: PUBG MOBILE
Client: LEVEL INFINITE
Agency: Hill+Knowlton Strategies
Language: English

2021 SILVER

Gaming the Gamers

We needed to bring new and lapsed players to the Apex Legends franchise in the most intensely competitive genre in gaming: Battle Royale. Knowing our audience loves to spread “insider information” on new releases, we hid clues to a new character for Season 4 in the source code of the game. Gamers became our media as we fueled speculation and conversation, reaching a fever pitch when we finally revealed the character to be a hoax. We beat conversation volume, weekly player volume, and in-game revenue vs our previous season.

Brand: Apex Legends
Client: Electronic Arts
Agency: Electronic Arts
Language: English

2021 BRONZE

Break The Code

To celebrate Cyberpunk 2077’s launch, Xbox created a custom-console inspired by the game’s theme. After three studio delays, we were tasked with selling a console for a game that wouldn’t be released for months. We created #BreakTheCode — unique online experiences that invited fans into the world of Cyberpunk and “hack” the console reveal video we hid behind cryptic puzzles and clues. While sheltering in place, thousands of gamers across the globe worked together to #BreakTheCode and resulted in 100% of stock sold in less than 6 hours.

Brand: Xbox
Client: Microsoft
Agency: 215 McCann
Language: English