Education & Training
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2022 BRONZE
2021 BRONZE
Challenge Accepted
Colleges in Ontario — including Seneca — had seen declining enrolment for years, even as university enrolment grew. One reason: many people mistakenly saw college as too “easy,” and thus inadequate preparation for a future filled with uncertainty. Our “Challenge Accepted” campaign helped Seneca rise above the college stigma by showing how Seneca students and graduates answer the challenge of their tomorrows. As the COVID-19 pandemic walloped college and university confirmations across the GTA, this campaign helped grow Seneca’s confirmations by 6.5% and shifted brand perceptions.
Brand:
Seneca
Client:
Seneca.
Agency:
Forsman & Bodenfors (Canada)
Language:
English
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