Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

1998 GOLD

It's All Within Your Reach / Brand Campaign

Brand AT&T breaks away from the competition by personalizing and differentiating itself in a commodity market. The brand campaign is designed to showcase AT&T as the company that understands life today and assures telecom users that "it's all within your reach". Both Amazing Grace and Beaches succeed in presenting a fun, different, and caring AT&T.

Brand: AT&T
Client: AT&T
Agency: Young & Rubicam
Language: English

1998 SILVER

A Business of Caring

The 1996/97 CIGNA campaign has been extremely successful in "putting a human face" on a large insurance/healthcare company. "The Business of Caring" positioning and advertising message has been successfully integrated into all communications and has helped to drive 1)significant increases in brand ratings. 2)strong sales increases for business segments and the company over and 3)a superior return on shareholder value.

Brand: CIGNA
Client: CIGNA, Inc.
Agency: DDB New York
Language: English

1998 SILVER

Museum

Andersen Consulting's Image campaign communicates in a relevant and compelling way their ability to offer top management a holistic solution to business challenges. The goals of this campaign were to build brand awareness, increase advertising awareness, instill an in depth understanding of Andersen's holistic vision and thereby differentiate Andersen from key competitors who have larger advertising budgets and more narrowly focused messaging.

Brand: Andersen Consulting
Client: Andersen Consulting
Agency: Young & Rubicam
Language: English

FINALISTS

Hrvatski Telekom Poziv koji ne propuštaš

Podravka d.d. Hrana koja brine o vama

Trust Index Trust Index: The quantification of trust to the Growthfund