Commerce & Shopper: Media Innovation

Changing the rules to maximize conversion. This award showcases those who had the insight and creativity to change the way a particular media channel is consumed or to create a new channel.

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2021 BRONZE

Sally Hansen & Snapchat Nail Augmented Reality Partnership

Sally Hansen Miracle Gel created the first-ever nail augmented reality experience on Snapchat that drove ulta.com sales to a triple digital sales increase YoY, and gave users a digital try opportunity when they couldn’t go to their favorite salon.

Brand: Sally Hansen Miracle Gel
Client: Coty
Agency: Zenith
Language: English

FINALISTS

Folgers Shop-A-Vibe

Nature Valley Adventure Quarters

Burger King VENMOING VALUE BURGERS

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Commerce & Shopper: Media Innovation

Changing the rules to maximize conversion. This award showcases those who had the insight and creativity to change the way a particular media channel is consumed or to create a new channel.

2021 BRONZE

Sally Hansen & Snapchat Nail Augmented Reality Partnership

FINALISTS

forgot password

Please enter the email address you signed up with and we will send you a link to reset your password.

Commerce & Shopper: Media Innovation

​Changing the rules to maximize conversion. This award showcases those who had the insight and creativity to change the way a particular media channel is consumed or to create a new channel.

2021 BRONZE

Sally Hansen & Snapchat Nail Augmented Reality Partnership

FINALISTS

Changing the rules to maximize conversion. This award showcases those who had the insight and creativity to change the way a particular media channel is consumed or to create a new channel.