Brand Integration & Entertainment Partnerships
This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.
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2021 BRONZE
The Moshaya Family Animation
Juices category which was already losing relevance among kids further felt the heat as COVID19 crisis resulted in closure of schools and restrictions on movement for both adults and children meant that many families face enormous challenges as they try to navigate new ways of living together with limited avenues of entertainment. We collaborated with Moshaya Family, ranked as the biggest family content creator on YouTube in MENA to co-create their first ever-animated series which resulted in a gain of 3.2 pp of volume share.
Brand:
Almarai Long-Life Juices
Client:
Almarai Company
Agency:
Spark Foundry (KSA)
Language:
English
2020 GOLD
New Coke- Stranger Things
Coca-Cola, the drink, should never change. And because of that, Coca-Cola, the brand is constantly finding new ways to be fresh and relevant in culture. So partnering with Stranger Things 3 made perfect sense. But there was one problem. The show is set in the summer of 1985. The backdrop for Coke’s biggest ever marketing disaster: New Coke. This is the story of how Coca-Cola turned a failure into a triumph. And how the drink that was so famously rejected by culture in 1985 was embraced by it in 2019.
Brand:
Coca-Cola
Client:
The Coca-Cola Company
Agency:
Wieden+Kennedy
Language:
English
2020 SILVER
Julia
Autism Speaks aims to lower the average age of screening and diagnosis for children with autism, a key factor in optimizing outcomes. To overcome the emotional hurdles that keep some parents from taking early detection measures, we needed to speak in a familiar, accepting voice. So we partnered with Sesame Street and their ground-breaking Muppet Julia, to show not just the benefits of early detection, but the wonder that comes when you understand a child with autism – and increased usage of Autism Speaks' early screening tools by 60%.
Brand:
Autism Speaks
Client:
Autism Speaks
Agency:
BBDO New York
Language:
English
FINALISTS
Telenor Pakistan
MyTelenor App
Hotels.com
The rookie sponsor that won the hearts of NBA fans
PopCorners
PopCorners - Break Into Something Good
