Marketing Disruptors
This award honors efforts that grew their business / brand by changing the marketing model in ways that drive the industry forward.
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2021 BRONZE
2021 BRONZE
#Vatikafirst
2019 started with a major price war between the big shampoo giants. This resulted in increase of shampoo category spends dramatically. Vatika made the move by taking over the shampoo conversations and made the most of their fight - in short hijacking their billions of spend to its advantage. Instead of using the conventional advertising, Vatika broke through with a disruptive approach within limited budgets. The campaign reminded the consumers of the first step to hair care i.e oiling before every shampoo , using the shampoo ads!
Brand:
Vatika Hair Oils
Client:
Dabur Pakistan
Agency:
Bodybeat PR
Language:
English
2020 SILVER
The Most Energy Efficient Campaign Ever
California had a dirty little secret. Despite being famous publicly for their eco-progressiveness, in private, individuals didn’t do enough to make a difference. While they were aware of energy actions they could take, many didn’t act. We needed to do more than talk the talk. We needed to show Californians that their little actions add up when taken together. This led to The Most Energy Efficient Campaign Ever: the first campaign where the ads themselves saved energy. In the end, millions of actions were taken and billions of kWh saved.
Brand:
Energy Upgrade California
Client:
California Public Utilities Commission
Agency:
DDB San Francisco
Language:
English
FINALISTS
Automotive Insurance
Jubilee Car Insurance
NESCAFE
Myth Busting with NESCAFE
James Hardie
Changing the Way Australia Builds
