Marketing Disruptors
This award honors efforts that grew their business / brand by changing the marketing model in ways that drive the industry forward.
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PROGRAM
2021 GOLD
Pay Cut Whopper
Burger King wanted to build a direct and personal connection with online consumers who had been overloaded with a swarm of delivery apps. We helped Burger King cut through the clutter whilst launching its new app, by offering more than a promotion – by showing an empathetic approach to consumers. We modified the classic app user experience by allowing consumers to avail discounts equivalent to pay cuts suffered due to the pandemic and generating a 30% sales increase vs 2019.
Brand:
Burger King
Client:
Burger King
Agency:
Wunderman Thompson
Language:
English
2021 GOLD
Eidipaisa
With a lockdown in place due to the pandemic, Eid was looking to be a gloomy affair where people would not meeting one another and worse of all, there would be no Eidi! So we changed our brand from easypaisa to eidipaisa for Eid so people could continue to send Eidi through our app, while staying home and staying safe.
Brand:
Easypaisa
Client:
Easypaisa-Telenor Bank
Agency:
Ogilvy Pakistan
Language:
English
FINALISTS
Automotive Insurance
Jubilee Car Insurance
NESCAFE
Myth Busting with NESCAFE
James Hardie
Changing the Way Australia Builds
