Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000

Small Budgets

Local Efforts: $1 million or less
  •      
    Regional Efforts: $2 million or less
  •      
    ​National Efforts: $5 million or less

FILTER BY:

PROGRAM

La sal que se ve


Brand: Fundación Favaloro
Client: Fundación Favaloro
Agency: Grey Argentina
Language: Spanish

How proving ineffectiveness was hugely effective

Before Simon Sineks Golden Circles became popular, Edward McCloskey knew exactly •why he got up each morning and •why he created •WaterWipes, to offer mums a chemical-free baby wipe option. But, it was only when we communicated •who WaterWipes were that brand growth rocketed. We showed mums unique brand benefits worth paying more for, which resulted in value share growth of 12% in just 10 months. Remarkable for a newbie with up to three times the price premium in a commodotised FMCG category where migration to •cheapest was the norm.


Brand: Irish Breeze
Client: Irish Breeze
Agency: DDFH&B
Language: English

Reclame Aqui - The Art of Waiting


Brand: ReclameAqui
Client: ReclameAqui
Agency: Grey Brasil
Language: English

2024_do_2024_e-1197-660_hero_1 Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba
2024_pe_2024_e-2675-818_hero_1 YOLEIT LO BUENO VUELVE, PERO MEJOR
2023_eu_2023_e-906-779_hero_1 Human Meat Plant-Based Burger Human Meat Plant-Based Burger
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years