Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2010 BRONZE

Bauer is Back

Bauer was sold by Nike and with that lost the marketing power of the swoosh. We leveraged the heritage and strength of the Bauer brand and connected directly to the people who brought them to the industry leading position - the players. We celebrated the brand authenticity and superior products through social networks, in arena placement and one-to-one communication with the kids on the ice and let them take it from there. The result - Bauer became stronger, more profitable and the most talked about brand in hockey.

Brand: Bauer
Client: BAUER Hockey, Inc.
Agency: OLSON
Language: English

2009 GOLD

Patriotic Six

More than 500 worthy causes vie for public service advertising airtime every month, far more demand than supply. The USO, leaned on more than ever as U.S. troops entered year five of the war, needed to turn public service advertising directors into USO advocates so they would wield their powerful influence to get the USO's message out. As a result of this uncommon campaign, the influencers made their decision. The USO became the No. 1 most-aired public service advertising in the country.

Brand: USO
Client: United Service Organizations
Agency: Williams Whittle Associates
Language: English

2009 GOLD

Call of Duty 4 World Leaders

Taking the Call of Duty 4: Modern Warfare game head-to-head against Microsoft's Halo 3 while convincing jaded hardcore gamers that it was the better choice became an epic battle. The strategy: As expert reviews matter most to gamers, who better to review an ultra-realistic videogame than the most notorious war-mongering political leaders? Viral videos featured the likes of Putin and Ahmadinejad in a hilarious take on game reviews, which translated into sales that made Call of Duty 4 the top-selling game of the year.

Brand: Activision
Client: Activision Blizzard, Inc.
Agency: DDB West
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy