Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2011 BRONZE

VAPOR X:60 Stick

Bauer was sold by Nike and lost the marketing power of the Swoosh. Our challenge was to reignite players around the Bauer brand and take the ice with our first non-Nike Bauer stick. We turned to one of the most unlikely sources to help us out - a lowly, and extremely cranky, rink manager named Carl. By creating an ongoing virtual beef between Carl and the players at the core of our brand community, we sparked a movement that helped Bauer become #1 in sticks for the first time ever.

Brand: Bauer
Client: BAUER Hockey, Inc.
Agency: OLSON
Language: English

2010 GOLD

Fiesta Movement

To make the Ford Fiesta the best known B-car not yet for sale in America, Ford knew its target customers, Gen Y'ers, didn't want to hear from them, but they did like to hear from other people like themselves. Insert the Fiesta Movement. 100 socially vibrant 'agents' driving 100 pre-launch Fiestas and documenting their experiences via Facebook, Twitter, YouTube, Flickr and other social networking sites. After 31,000 pieces of original content, 3.7 million YouTube views, 2.8 million Twitter impressions and 117 million consumer engagements the results speak for themselves.

Brand: Ford Fiesta
Client: Ford Motor Company
Agency: Team Detroit Inc.
Language: English

2010 SILVER

H*Commerce

Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. We brought it to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect your digital life with McAfee products. In three months, brand awareness increased 150%, ultimately redefining a brand and the category.

Brand: McAfee
Client: McAfee
Agency: Tribal DDB
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy