Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2016 BRONZE

#ShareHumanity

How do you get a young audience focused on the Kardashians to embrace their humanity as global citizens and to care about crises half a world away? To tackle this, we built the worlds first tool enabling people to donate their social newsfeeds for a day, posting reports from the field. We partnered with influential social celebrities to launch #ShareHumanity and encourage their followings to give a voice to the voiceless. Through a network effect, we shared thousands of crisis posts, getting the word out about World Humanitarian Day, driving Millennial support and press coverage for the cause.

Brand: United Nations OCHA
Client: United Nations OCHA
Agency: Ogilvy & Mather
Language: English

2014 SILVER

Once You've Got It, You Get It.

FiOS customers love 100% fiber optic FiOS, but prospects don't really get what all the fuss is about. Here’s why: experiencing 100% fiber optics for yourself makes all the difference. Basically, “once you’ve got it you get it.” Don’t get it? Hear customers put it in their own words. You can even tweet them a question. If you still don’t get it, we just might surprise you in your home and demonstrate the difference. In the end, enough people “got it” to set a sales record and obliterate our KPIs.

Brand: Verizon FiOS
Client: Verizon FiOS
Agency: McCann New York
Language: English

2014 BRONZE

It's time for Gun Sense

On December 14, 2012 the Newtown, Connecticut school shooting left 28 people dead including 20 6-year-olds as a direct result of the nations lax gun laws. Moms Demand Action was an organization of a few mothers who were moved to do something to prevent future tragedies. With an advocacy campaign that asked Americans one simple question, Does it make sense? this group was able to grow into an organization of over 100,000 influencers and delivered 90% public support for a ban on assault weapons and universal background checks.

Brand: Moms Demand Action
Client: Moms Demand Action
Agency: Grey Canada
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy