Influencer Marketing
Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.
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2017 BRONZE
2016 SILVER
Left Swipe Dat
In 2015, truth needed to reaffirm its status as a relevant brand in youth culture. Our audience didnt relate to smoking scare-tactics or typical celebrity spokespeople, so we needed a new way in. To capture their attention, we tapped the one thing teens care about mosthooking upand shared the fact that smoking decreases your desirability. We partnered with ten teen-admired internet Influencers to co-create and distribute an original song and music video called Left Swipe Dat that entered the music conversation by premiering at The 2015 Grammy Awards.
Brand:
Truth Initiative
Client:
Truth Initiative
Agency:
72andSunny
Language:
English
FINALISTS
Por un Perú sin Cáncer
El Día más importante
Inca Kola
¿Cómo que la marca de mis papás ahora es mi marca?
BCP – Banco de Crédito del Perú
BCP - El regalatón del Cuy Mágico con Phillip Chu Joy
