Other Products & Services
Love Your Imperfections 1
Due to an innovative and free competition Meetic struggles to benefit from the market growth. To justify our price premium we needed to build value for money and brand consideration. Whereas the competitors are using new technological features to recruit members, Meetic focuses on singles empowerment and authentic encounters. LOVE YOUR IMPERFECTIONS: their new fight to put singles in the best emotional mind-set to make encounters. By investing on authenticity and singles empowerment, the brand has re-established its societal modernity, regained in consideration and had a 20% registration increase.
Client: Meetic Group (Meetic/Match)