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WhatsApp ilimitado para que todo suceda

El segmento prepago es el más infiel de las compañías de telefonía. Claro, Movistar y Personal luchan por retenerlos compitiendo por quien ofrece la mejor promo.El problema es que la oferta no imprime diferenciación a menos que sea diferenciadora.Personal decidió ir por más y darle a los pre-pagueros algo insuperable: WhatsApp ilimitado aunque te quedes sin crédito. El objetivo era además de ganar negocio, hacer del beneficio un sinónimo de Personal. Para lograrlo nos apropiamos del neologismo “Whatsappeame”, duplicando la venta de equipos y tentando a los clientes de Claro y Movistar considerar un cambio de compañía.


Brand: Personal
Client: Personal
Agency: J. Walter Thompson

How Black Hawk took a big bite out of the premium dog food market

The premium dog food market was dominated by 'science-based' brands, who'd trained vets as far back as university to endorse them. By sniffing around, we found a way to not only get our 'Pet Passionates' to think about their dog's food differently, but circumvent those all-important vet endorsements.
 
Our idea was based on the brand truth: our food was all natural – and real. So we extended the 'real food' movement for humans to their pets using highly-emotive creative. An integrated media approach included new tricks for store staff, and we jumped right over the big brands.


Brand: Black Hawk
Client: Masterpet
Agency: The Works

Under Armour - Destinado a Ser Albo


Brand: Under Armour
Client: Under Armour Chile
Agency: DIVE

2019_ru_2019_2206_hero_1 Beko Social Flashmob "Eat like a Pro. Pass of Fair"
2018_au_2018_16_hero_1 Ford Fear is good
2018_au_2018_17_hero_1 Nulon Born This Way
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