Other Products & Services
Boss & Co
„The boss and the rest” pracuj.pl campaign is built around a boss whose hit and miss ideas give his employees some food for thought. It started in the fall of 2017 to promote an app, build and sustain brand awareness and to change attitudes towards the job market. “See, if you are not looking” endline encourages being up to date with offers even while not actively looking for employment. Using television and Internet (YT and FB, www, banners) the campaign risen TOP of the brand to 69%, awareness that pracuj.pl can be access via an app by 36% and app downloads by 73%.
Agency: Scholz & Friends Warsaw
Kid’s Day at McDonald's
Kid's Day was perceived as a feast for children - the fun, games and gifts were organized for them. To distinguish itself from the competitors McDonald's stood before the task: how to redefine the character of this day so that it was attractive to adults too? The answer was the idea "we are all children" that showed that being a child is not only a metric, but also being spontaneous, eager to play, etc. The creative idea implementation boosted sales to the record sales level in the McDonald's Poland history!
Client: McDonald’s Poland
Agency: DDB Warsaw (DDB & Tribal)