Brand Experience: Virtual/360

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through virtual/360 experiences should be entered.



HDFC Life Memories For Life

Brand: HDFC Life
Client: HDFC Standard Life Insurance Co. Ltd.
Agency: The Leo Group India


How to make Generation Z, which is deceit- and traditional marketing- resistant, relate to a brand? Play came up with #GamersGonnaPlay communication platform, which embraced developed communication with leading gaming influencers, participation in the biggest e-sport events, dedicated product offer and engaging activation. The whole media and content eco-system created around gamers’ world opened the possibility of building relations on unprecedented level. Activities led on marketing- undeveloped area contributed to a meaningful increase of the most important parameters, and most importantly, increased sale.

Brand: Play
Client: Play
Agency: MediaCom Warsaw

The paper gram challenges the real gram

Brand: LG PC GRAM15
Client: LG Electronics
Agency: Directorscompany

2019_us_2019_e-4160-385_hero_1 IBM How an 'Outage' Turned IBM from Humdrum to Hero
2019_us_2019_e-4286-000_hero_1 Living Wine Labels Living Wine Labels
2019_us_2019_e-4037-038_hero_1 National Geographic One Strange Rock - Astronaut Reality Helmet

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