Brand Experience: AR/VR/Digital

For augmented/virtual reality/digital brand experiences

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2021 SILVER

Ally Island, the Only Bank Worth Visiting in Animal Crossing

This paper celebrates the way Ally extended their reach among a savvy digital audience within the world of gaming by hacking the most loveable game on the planet, Animal Crossing, to make finances fun and engaging. Using gamification, Ally sparked conversations about money in a fun and engaging way to make financial literacy real and accessible to all, while delivering on the promise to be an ally for all things money – or in this case, bells.

Brand: Ally Financial
Client: Ally Financial
Agency: Anomaly
Language: English

2020 BRONZE

In Our Boots 360 VR Experience

In 2018, the U.S. Army missed its recruitment goals for the first time in over a decade. What looked like a simple decline in recruitment due to cultural headwinds was actually much deeper. We had a trust issue with the very people we needed to recruit. In Our Boots earned back the trust of skeptical young Americans by turning them into a Soldier through a 360 VR Experience. At a moment in history when young Americans didn’t trust the Army, an unprecedented amount came knocking on our doors.

Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York
Language: English

2018 GOLD

White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.

Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York
Language: English