Brand Experience: Virtual/360

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through virtual/360 experiences should be entered.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 FINALIST
How an 'Outage' Turned IBM from Humdrum to Hero
IBM IBM Ogilvy Video-player New-pdf-icon See Details ►
2019 FINALIST
Living Wine Labels
Living Wine Labels Treasury Wine Estates J. Walter Thompson San Francisco Video-player New-pdf-icon See Details ►
2019 FINALIST
One Strange Rock - Astronaut Reality Helmet
National Geographic National Geographic McCann New York Video-player See Details ►
2018 GOLD
White Hats Wanted
U.S. Army U.S. Army McCann New York Video-player New-pdf-icon See Details ►
2018 SILVER
Gift-o-rater
Heineken Heineken - Asia Pacific Breweries Singapore DDB Group Singapore Video-player See Details ►
2018 SILVER
Choose What You Love
HSBC HSBC Bank (Singapore) Limited J. Walter Thompson Singapore Video-player See Details ►
2018 FINALIST
From Hidden Figures to STEM Stars
IBM IBM Ogilvy Video-player See Details ►
2017 GOLD
GUESTHOUSE FRANCE
Korean Air Korean Air HS Ad Video-player New-pdf-icon See Details ►
2017 GOLD
India's First Open Network
Airtel Bharti Airtel Ltd. Taproot Video-player See Details ►
2017 GOLD
Making a product, not just a campaign - The Nation's Bike
Bajaj Motorcycles Bajaj Auto Limited The Leo Group India Video-player See Details ►