Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 BRONZE
Budweiser Goal-Synced Arena
Budweiser Labatt Breweries of Canada Universal McCann Video-player New-pdf-icon See Details ►
2018 BRONZE
NESCAFÉ 1+2 “HAVE A CUP OF COFFEE FIRST”
NESCAFÉ Nestlé China Ogilvy Beijing Video-player See Details ►
2018 BRONZE
Durnev watches stories (how it all began)
Lion Nestle Ukraine Havas Digital Kyiv Video-player See Details ►
2018 FINALIST
DiDi Express #REAL Vehicle on the Wall#
DIDI DIDI TOPic Video-player See Details ►
2018 FINALIST
CMB Credit Card mobile life APP 6.0-<Life is more than expectation>Integrated marketing communication
China Merchants Bank Credit Card Center China Merchants Bank YOYA Digital Video-player See Details ►
2018 FINALIST
The always-open burger shop
7-ELEVEN Burger Uni-President Dentsu One Video-player See Details ►
2018 FINALIST
KFC - Awaken History with Technology
KFC Yum! China Isobar China Group Video-player See Details ►
2018 FINALIST
The Red envelops of Skittles during CNY
Skittles Mars China Alimama Video-player See Details ►
2018 FINALIST
KSF Occasional Based Marketing Case - A bite of O2O
Master Kong Master Kong Hylink Video-player See Details ►
2018 FINALIST
WPS commercial platform new advertising form
WPS OFFICE WPS WPS OFFICE Video-player See Details ►