Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2005 SILVER
Ode to Hispanic Women
Kellogg's Special K The Kellogg's Company Lapiz See Details ►
2005 BRONZE
Asi Piensa Allstate
Allstate Allstate Insurance Company La Agencia de Orci & Asociados See Details ►
2005 BRONZE
New Friends
Pampers Procter & Gamble Conill Advertising See Details ►
2004 GOLD
Secondhand Smoke: Spanish
New Mexico Department of Health New Mexico Department of Health McKee Wallwork Henderson New-pdf-icon See Details ►
2004 SILVER
The Black Experience
Nissan North America Nissan North America True Agency See Details ►
2004 BRONZE
Rodar y Rodar Campaign (Rolling and Rolling)
Uniroyal Michelin North America Erwin-Penland New-pdf-icon See Details ►
1999 GOLD
As sure/true as the love of your loved ones/ Tan seguro como el amor de los suyos
Dinero Seguro United States Postal Service Bravo See Details ►
1999 SILVER
How the Toyota Tacoma Won the West
Toyota Tacoma Toyota Motor Sales USA, Inc. Conill Advertising See Details ►
1998 GOLD
Live and Learn Hispanic
Luvs Hispanic Procter & Gamble Leo Burnett USA See Details ►
1998 GOLD
Sabor A Todo Volumen
Doritos Frito-Lay, Inc. Dieste Harmel & Partners See Details ►