Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2007 GOLD
Mundo Yaris (Yaris World)
Yaris Toyota Motor Sales USA, Inc. Conill Advertising Video-player New-pdf-icon See Details ►
2007 SILVER
Sweet World
Clorox The Clorox Company Dieste Harmel & Partners Video-player New-pdf-icon See Details ►
2007 SILVER
2006 Your Choice Auto Only From Allstate
Allstate Allstate Insurance Company Burrell Communications Group Video-player See Details ►
2007 BRONZE
Powered By Tyson
Tyson Tyson Foods, Inc. E. Morris Communications, Inc. Video-player New-pdf-icon See Details ►
2007 BRONZE
Coffee Customization
McDonald's, Chicagoland and Northwest Indiana McDonald's Corporation Leo Burnett USA Video-player New-pdf-icon See Details ►
2007 BRONZE
Toma Leche (Drink Milk)
California Milk Processor Board California Milk Processor Board Grupo Gallegos Video-player New-pdf-icon See Details ►
2006 GOLD
Jordan XX
Jordan Brand Nike, Inc. Wieden + Kennedy New York Video-player See Details ►
2006 SILVER
Our Stand
Allstate Allstate Insurance Company Carol H. Williams Advertising Video-player See Details ►
2006 BRONZE
El cerdo es bueno (Pork is Good)
US Quality Pork The National Pork Board The San Jose Group New-pdf-icon See Details ►
2005 GOLD
Lo Autentico Se Reconoce
Tecate Anheurser-Busch InBev Lapiz See Details ►