Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 BRONZE
Mas Que Un Auto: More Than A Car
Toyota Toyota Motor Sales USA Conill Video-player See Details ►
2016 FINALIST
El Streaker
DishLATINO DishLATINO Havas Worldwide Chicago Video-player See Details ►
2016 FINALIST
I Am Campaign
Verizon Verizon TDW+Co Video-player See Details ►
2015 GOLD
Visit Mum
British Airways British Airways Ogilvy & Mather Video-player New-pdf-icon See Details ►
2015 FINALIST
Keep It Clean
Tide Procter & Gamble Conill Video-player New-pdf-icon See Details ►
2015 FINALIST
Gol Gol/Civic Coupe Campaign
Honda Civic American Honda Motor Co. Orci Video-player New-pdf-icon See Details ►
2015 FINALIST
XFINITY: Nuancing the Hispanic Segment to find a new growth opportunity.
XFINITY Comcast Grupo Gallegos Video-player See Details ►
2015 FINALIST
The Proud Whopper
Burger King Burger King DAVID Video-player See Details ►
2014 GOLD
Bedtime Stories
California Milk Processor Board (CMPB) California Milk Processor Board Grupo Gallegos Video-player See Details ►
2014 SILVER
Mala Suerte in Pop Culture
Allstate Insurance Company Allstate Insurance Company Leo Burnett/Lapiz Video-player See Details ►