Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 SILVER
Shine Your Way
Sol MillerCoors Alma DDB Video-player See Details ►
2019 BRONZE
Talking The Talk: P&G Blackish Integration
Procter & Gamble Procter & Gamble BBDO New York Video-player New-pdf-icon See Details ►
2019 BRONZE
Pantene Gold Series Tour
Pantene Procter & Gamble Leo Burnett/Arc Video-player See Details ►
2019 BRONZE
Hacer
McDonald's McDonald's Alma DDB Video-player See Details ►
2019 FINALIST
No One Gets a Diploma Alone
Ad Council Ad Council McKinney Video-player See Details ►
2019 FINALIST
World Cup
McDonald's McDonald's Alma DDB Video-player See Details ►
2019 FINALIST
Unexpected Experts
Xfinity Comcast Xfinity Gallegos United Video-player See Details ►
2019 FINALIST
Tundra Power
Toyota Tundra Toyota Motors North America Conill Video-player See Details ►
2018 GOLD
KFC X Gintama - Everything Will Be OK with Such Popularity!
KFC Yum! China Isobar China Group Video-player See Details ►
2018 SILVER
It's time to talk about The Talk
Procter & Gamble "My Black is Beautiful" Procter & Gamble BBDO New York Video-player See Details ►