Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 GOLD
KFC X Gintama - Everything Will Be OK with Such Popularity!
 KFC Yum! China Isobar China Group Video-player See Details ►
2018 SILVER
It's time to talk about The Talk
 Procter & Gamble "My Black is Beautiful" Procter & Gamble BBDO New York Video-player See Details ►
2018 BRONZE
Strands for Trans
 Barba Men’s Grooming Boutique Barba Men’s Grooming Boutique Terri & Sandy Video-player New-pdf-icon See Details ►
2018 BRONZE
Three Minutes
 Apple Inc. Apple Inc. Media Arts Lab Video-player See Details ►
2018 BRONZE
Intel Robot Hand X Shadow Play Experience
 Intel Intel China Innokids Communications Limited See Details ►
2018 BRONZE
All Strong Hair Is Beautiful: How Pantene Built Brand Love & Credibility with African American Women
 Pantene Procter & Gamble Grey New York Video-player See Details ►
2018 FINALIST
2016 Hispanic Brand Awareness Campaign
 AARP AARP d exposito & Partners Video-player New-pdf-icon See Details ►
2018 FINALIST
Fighting Spirit Stories
 Modelo Constellation Brands Ogilvy Video-player New-pdf-icon See Details ►
2018 FINALIST
Sigue Haciéndola
 DishLATINO DishLATINO MARCA Video-player New-pdf-icon See Details ►
2018 FINALIST
El combo que nadie Ve
 Taco Bell Taco Bell Garnier BBDO Video-player See Details ►