Multicultural & Lifestyle Segments
Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g. African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.
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PROGRAM
YEAR
YEAR
AWARD
CASE TITLE
BRAND
CLIENT
AGENCY
2018
GOLD
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KFC X Gintama - Everything Will Be OK with Such Popularity!
KFC
Yum! China
Isobar China Group

2018
SILVER
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It's time to talk about The Talk
Procter & Gamble "My Black is Beautiful"
Procter & Gamble
BBDO New York

2018
BRONZE
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Strands for Trans
Barba Men’s Grooming Boutique
Barba Men’s Grooming Boutique
Terri & Sandy


2018
BRONZE
Intel Robot Hand X Shadow Play Experience
Intel
Intel China
Innokids Communications Limited
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2018
BRONZE
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All Strong Hair Is Beautiful: How Pantene Built Brand Love & Credibility with African American Women
Pantene
Procter & Gamble
Grey New York
