Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 FINALIST
Whisper "Go Princess Go" Hot Event Marketing
Happy Whisper P&G China Letv Video-player See Details ►
2016 FINALIST
BeCherry-Yang Yang "Live feast"
Be & Cheery Be & Cheery Youku See Details ►
2016 FINALIST
Yili X Starwars-Use Idea Awakening the Force
Yili Yili Arkr Digital Video-player See Details ►
2016 FINALIST
Lux X Brutalist-Leveraging More Traffic through Double-11 Crossover Marketing
Lux Unilever China VML Social See Details ►
2016 FINALIST
Zhujiang Beer-Soccer-fan Union
Pearl Beer Pearl Beer Hylink See Details ►
2016 FINALIST
Master Kong Pickle Noodle-Kung Fu Scavenge Hunt Campaign
Master Kong Master Kong Trio Isobar Video-player See Details ►
2016 FINALIST
KFC Delivery-WOW Social Bucket
KFC Delivery Yum! Brands Inc., China Division Trio Isobar Video-player See Details ►
2016 FINALIST
Baidu Nuomi Movie-March 7 Girls Day: Popcorn Box in the Shape of Luxury Bag
Baidu Nuomi Film Nuomi BlueFocus Digital See Details ►
2016 FINALIST
Olay 2016 Mother's Day Marketing Campaign
Olay P&G China Social Touch See Details ►
2016 FINALIST
Luxgen X Didi Taxi-Christmas Special Drive
Dongfeng Yulon Luxgen Dongfeng Yulon Motor Sales Co.,LTD Maxus China See Details ►