Commerce & Shopper: Multicultural & Lifestyle Segments

Any shopper marketing effort whose primary audience is a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc



Treat Yourself

By understanding the cultural significance of beauty for Hispanic moms and identifying the difference between her as a consumer and a shopper, we changed her buying behavior entirely by creating a platform that inspired her to buy beauty and personal care products for herself while shopping for groceries for her family. This platform drove an average lift of 17.7% at H-E-B. Some of the highest individual sales lifts for Unilever brands were seen in the valley region of Texas, where there is a particularly high incidence of U.S. Hispanic households.

Brand: Unilever: Dove, Suave, Caress, Ponds, Tresemme, Degree
Client: Unilever
Agency: Team Unilever Shopper
Language: English

2019_sme_2019_e-455-600_hero_1 Nestlé Nestlé Dia de los Muertos
2018_sme_2018_e-289-119_hero_1 Lime-A-Rita Bodeg-A-Rita

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